Football lovers around the country can brace themselves for a mouth-watering opportunity to fly to Madrid and enjoy a DJ party in the Spanish capital by enrolling on the Pepsi Football Remix Festival.
The festival is an SMS based contest wherein three lucky winners will get a once in a lifetime opportunity to win a fully paid trip to Madrid.
Some of the world's biggest football stars like Lionel Messi, Frank Lampard, Didier Drogba, Fernando Torres and internationally renowned DJ Calvin Harris are part of the festival.
To participate in the contest, fans will need to register by sending the unique code via a SMS to 6969. The unique code will be available under the Pepsi PET bottles (Go pack/ 500 ML/1 litre and 2 litre). Once registered, fans will receive a question, which on answering will help them score a goal. 50 fans with maximum number of goals will get a chance to appear in a gala event scheduled in the end of June 2012. Three lucky winners will get the chance to win a trip to Spain where they get an opportunity to party with internally renowned DJ Calvin Harris. Along with Mega gifts, consumers will also get chance to win regular gifts such as Samsung Galaxy Tab, Samsung Corby phone, Pepsi branded Bag, Pepsi branded Football & Pepsi 3D sipper.
This contest is in line with the brand's recent communication focusing on football that revolved around the theme, Change the Game.